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If you think blogs were only relevant in the mid-2000s then you’re wrong. Blogs are still an important marketing strategy for businesses today, and there are so many benefits to having one.

Did you know? 

  • Companies with blogs have 67% more leads on average monthly than those that don't have a blog.
  • 70% of people prefer learning about a business through blog articles as opposed to advertisements.

There are many ways having a blog can help your business. A well-written and maintained blog, can help you develop an online presence, show you’re an expert in your industry, and gain you more high-quality leads.

But how does that work? I’m covering all that and more below.

What Is a Blog?

Ok, so first things first. If you’re not already familiar with what a blog is, then this section is for you.

When blogs first started gaining popularity, they acted as personal online journals where an individual could share information or their opinion on a range of topics. For example, I studied abroad in college in 2010 and many of my peers kept travel blogs, to record and share their travel experiences.

Today a blog can be created for personal use or to meet a business need. It’s a regularly updated page on a website that houses all the blog posts for that website. A single blog post or blog article is an individual web page on the website that covers a particular sub-topic of the blog as a whole.

You may have already realized this, but you’re currently reading a blog! This is a single blog post this is housed on another web page on my website that features all my blog posts.

For businesses, a blog should feature content about all things related to the industry and provide information about topics that are helpful and interesting to their audience. By focusing on timely, informative, and quality content blogging is a great way for businesses to build authority in their industry.

So for interior designers, your blog is a place to share design advice, company news, project updates, address common client questions and more. Essentially your blog can be whatever you want it to be, but to get the most of your blog it should be tailored to your audience. This is because you want to attract the kinds of readers who are going to become clients.

How Can Your Interior Design Business Benefit From Having a Blog?

Ok so now you know what a blog is, let’s discuss how as an interior designer, your business can benefit from having one. There is really no shortage of benefits.

Drive Engagement to Your Website

One of the most important aspects of blogging is that it’s a great way to get visibility and more visitors to your website. Hubspot recently reported that “businesses that blog get 55% more website visitors than businesses that don't”.

Another great aspect of a blog is that you can share it across all your marketing channels to get more engagement on your website. Both social media and email are great avenues to share your blog and reach more people who want to hear from you.

However, just having a blog doesn’t automatically guarantee you get tons of relevant visitors to your website. To create a blog that brings in traffic you need to speak to your target audience, post high-quality content frequently, and be sure you’re sharing it effectively.

Turn Passive Visitors Into Paying Clients

By having a clear audience in mind for each blog post you’re not just writing for the masses, but for leads who are more likely to become clients. And a great blog doesn’t just target any potential client, but your ideal clients.

By effectively demonstrating the value of your business, and incorporating strong calls to action and persuasive copy you’re not just providing a helpful resource to your audience, but motiving readers to become paying clients.

Rank Higher in Search Engines

Blogging is an important aspect of SEO (Search Engine Optimization) strategy. SEO-optimized blogs help you rank higher in search engines. How you may wonder?

Well, each blog is written with specific keywords in mind, keywords that your audiences use to search for your services. As individual blog articles rank for certain keywords your whole website will rank for those keywords, helping you gain more authority in Google's eyes.

This doesn’t just happen by posting content at random but involves strategy, keyword research, thoughtful writing, and clear formatting.

Build Trust With Your Audience

Blogs are a great way to provide value to your audience and help you build trust with them. By posting regular high-value content, you become a dependable source for your readers. 

Gaining a regular following of readers allows them to connect with you and get to know your business on a deeper level. They get to learn more about the individual or team behind the brand, allowing you to create personal connections.

Including a comments section and sharing your blog on social media also lets people engage and interact with your posts, fostering a sense of community.

Establish Yourself as an Industry Leader

You know you’re an expert in the interior design industry, your clients know that too, but what about everyone else?

Having a blog allows you to share all of your hard-earned knowledge and demonstrate that you’re an industry leader. This also helps establish your brand authority putting you ahead of the pack.

Leads will more likely want to do business with you if they see you as an expert in your field.

Increase Brand Awareness

Just as a blog can help you get more visitors to your website, a blog also helps you get the word out there, so to speak. Building brand recognition gets you more clients, more credibility, and grows your business.

The type of content you post will help form readers' opinions of your brand. It’s a great way to share your brand values with your audience.

Work on Link Building

A lot of people don’t know what link building is or why it’s an important part of SEO strategy. Link building is the method of gaining backlinks. A backlink (or inbound link) is when a different website links to your website. Ok, so why does this matter?

It’s important because when another business links to yours, they are giving you their stamp of approval. They’re telling Google, “I like and trust this website” which indicates to Google you’re a reliable source, and in turn, helps with your ranking. 

The more backlinks from reputable websites, the better. But getting backlinks is challenging, that’s why incorporating it as part of your blogging strategy can help.

Deliver Long-Term Value

Blogs continue to provide value for your business over time. Unlike paid ads, you only pay for a blog article once and it continues to work for you – getting you traffic and leads for months, even years after you publish it.

Blogging doesn’t deliver results immediately, but as long as you consistently put work into it then it’ll continue to work for your business.

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How Do You Start a Blog for Your Interior Design Business?

Now that you know the benefits of blogging you may be wondering how to get started. Or maybe you’ve tried blogging before but it was too hard to keep up with and you didn’t really see any results.

Just starting a blog doesn’t get you all these benefits right away, it is a long-term investment that provides value over time. Essentially, the more you put into your blog, the better off you’ll be. Your blog will only benefit you if:

  • It’s SEO optimized
  • You’re posting original high-value content frequently
  • It’s tailored to your audience

I know what you’re thinking — sounds great, but who has time for any of that? 

That’s where I come in. 

As a copywriter for the interior design industry, I will plan and write content that speaks to your ideal clients and demonstrates your knowledge and expertise. All while helping your business climb the rankings in search engines so potential clients can actually find you amongst the competition.

When you work with me you’ll get blogs that are:

  • Designed to speak to your target audience
  • Convey the value of your business
  • Provide helpful information to your audience
  • Well researched and expertly formatted to keep readers engaged
  • Motiving and capture high-value leads

Again, just posting your blog isn’t the only step you need to take. Sharing it effectively is vital to getting the word out there and reaching more people. 

That’s why in addition to blogs, I offer marketing packages designed to grow your business. Don’t see a package that’ll work for you? No worries I’ll create a custom proposal designed to fit your specific needs.

Ready to get started? Get in touch today!