The Value it Delivers
Did you know that email marketing has 3 times more conversions than social media?
Hubspot recently reported that email marketing has “an astounding 4,200% ROI, making it one of the most effective options available.” Email marketing is a great way to stay fresh in your audience's mind, provide consistent value, and engage with your leads.
Unlike other marketing methods, email allows you to continue the conversation with your audience in a personal way. More benefits include:
- A connection with your audience — Email platforms allow you to personalize email campaigns so your emails are genuine and not generic.
- Protection from changes across social platforms — Social media platforms’ dramatic changes are completely out of your control, but your email list offers you a stable line of communication with your audience.
- A warm audience ready for your new products or services — Keeping your audience engaged with regular email campaigns ensures you have people ready to buy with you, rather than your competition.
- A wonderful opportunity for success — Email marketing is a favorite tool of marketers for a reason. You get tons of data right at your fingertips, that help you gauge how effective your emails are, allowing us to adjust and improve strategies quickly.
Investing in email marketing is really a no-brainer for any business.