The Internet has become such an important tool in our lives. According to DataReportal’s 2023 Global Overview Report, the average American spends nearly 7 hours online daily. These activities range from work, general browsing, social media use, and streaming entertainment. However, the top reasons also include: finding information, researching products and brands, and getting new ideas and inspiration (DataReportal).
Now more than ever, your website is vital to your business. After all many of your customer's first impressions and experiences with your business all happen online.
But you might be wondering…
- How do you get your website to stand out among the competition?
- How do you get the right visitors to your website?
- How do you turn visitors into paying customers?
You need an impactful website that speaks to your target audience and also shows up in Google so people searching for your products or services can actually find you. But how do you achieve all that?
A good copywriter will make the difference between a successful website and one that just doesn’t deliver. Below I’m covering the top reasons why you’ll want to hire a professional copywriter, like me, for your website.
1. You Don’t Have Time to Write It Yourself
Maybe creating a website or revamping your existing website has been on your to-do list forever. There’s a reason it keeps getting put off. You’re busy! As a business owner, your to-do list may feel never ending and you need to prioritize your products, services, customers, and team members over your website.
When it comes to writing web copy, a professional copywriter will save you tons of time. They’ll take care of the research, writing, and editing so that you don’t have to.
2. You Want a Cohesive Brand Voice and Identity That Makes an Impact
Even if you’re a good writer and think that you can write your website yourself, there's more to it than just writing about your business. A good copywriter will help you create a brand identity that reflects your business values and speaks to your ideal customers so that your messaging is seamless across your website and your marketing channels.
Strong brand messaging enables you to
- Appeal to customers and convert more
- Get repeat customers
- Build trust with your audience and get a loyal following
- Scale your business
- Foster a company culture based on your values
You know your business better than anyone, but a professional copywriter will help translate what you do into a compelling message that engages your audience.
3. You Need Professional Support
Putting together an impactful website takes time, knowledge, and experience. A professional copywriter will take care of
Branding and marketing strategy — This includes defining your brand voice, mission, and values so they’re authentic to your business and appeal to your audience. Written to position your brand for long-term success.
Research — Including competitor research, industry and subject matter research, customer research, and keyword research. So that your copy is written with intention and backed by facts.
Writing — By developing unique brand messaging, while defining the features and benefits of your products and services, a copywriter will ensure the value of your business is communicated effectively.
Formatting — While keeping best practices and ease of navigation in mind, expert formatting keeps readers engaged and interested in your content.
Proofreading and Editing — So you can rest assured that your copy will be free from errors and feel confident that it represents your brand professionally.
To put it simply the final result will be better than if you DIY your website.
4. You Want Customers to Easily Find You on Google
On top of a compelling and well-written website. You need visitors to find you among the competition. A copywriter like me who is knowledgeable about Search Engine Optimization will write your web copy while incorporating SEO best practices to help you rank higher in Google, getting more leads to your website.
5. You Want the Right Visitors Who Want to Buy
It’s not just about getting more traffic to your website, it’s about getting the right people to your website.
You need messaging that turns passive browsers into customers. Copywriters understand techniques of persuasive writing and use powerful “calls to action” or CTAs to inspire people to buy.
The bottom line is that hiring a skilled copywriter is a smart investment for your business.
Ready to create a website that’ll help you reach your business goals?
My Website Overhaul Package is designed just for that. You’ll get
- An hour Website Consult where we review your goals, my recommendations, and what changes you need to make to improve your website.
- A Brand Voice Guide that will distill what’s important about your business and turn it into vital marketing material so you have seamless messaging across all your channels.
- Expert Website Copy that conveys the value of your business while framing it as the solution for your target audience.
Let’s take your website to the next level. Get in touch today!